NMVA 2010: How it Went Down

CALLY IKPE

Against all odds the fourth edition of the Nigerian Music Video Awards held at the Expo Hall of the Eko Hotel and Suites Victoria Island, Lagos on Sunday, December 28, 2010. It was, as usual, a gathering of the stakeholders of the entertainment industry in Nigeria who trooped out in their numbers to come and witness this year’s version of the oldest music video awards in the land hosted by the longest running music TV programme in the land, LIVEBEATS, which is owned by Cally Ikpe’s CALLYVISION NETWORK.

In the buildup to the event he had complained about the lack of a major sponsor for the event. This fact, even though, it didn’t stop the event from holding definitely reflected on the quality of the show put up. The economic crunch has definitely affected the entertainment industry in Nigeria and while the $200 million dollars promised by Mr. President is a welcome development for it, the early and necessary access to it by brands such as the NMVA and other laudable entertainment projects annually put up in this country would go a long way in improving their quality and sustainment.

While there were no clearcut sweeping winners in the 24-category award like in last year's event where Darey, held sway, 2face, Clarence Peters and Dipp still managed two awards each while the rest of the winners got one each. Yet Clarence Peters could be said to have won the most awards as coupled with his individual two, his videos also won the Video of The Year, Best Use of Costume, Best Contemporary Afro and Best Video By a New Artist. Here is the winners' list:

1. VIDEO OF THE YEAR:
 2face – “Only Me”
2. BEST AFRO HIP HOP VIDEO:
Mr. Raw Nwanne – “O Chukwu”
3. BEST USE OF ANIMATION:
T.W.O – “I Need Someone”
4. BEST FUJI MUSIC VIDEO:
Dekunle Fuji – “Funmilayo”
5. BEST CONTEMPORARY AFRO:
Sound Sultan – “2010”
6. BEST MAINSTREAM HIP HOP:
Bouqui – “Take You Away”
7. BEST AFROBEAT MUSIC VIDEO:
Fela – “Viva Africa”
8. BEST CINEMATOGRAPHY (Director):
TOSIN IGHO – “Don’t Leave Me”
9. BEST AFRO POP:
2face – “Only Me”
10. BEST USE OF CHOREOGRAPHY:
Dipp – “Pop Off Selecta”
11. BEST HIGHLIFE:
J. Martins – “Eva”
12. BEST REGGAE DANCEHALL:
General Pype – “Champion”
13. BEST SOFT ROCK VIDEO:
Djinee – “Overkillin’”
14. BEST USE OF EFFECTS:
Dipp – “Pop Off Selecta”
15. BEST INDIGENOUS CONCEPT:
 Kefee – “Thank You”
16. BEST USE OF COSTUME:
Goldie – “You Know It”
17. BEST R ‘n’ B:
Banky W – “Strong Ting”
18. BEST GOSPEL:
KSB – “Turn Around”
19. BEST VIDEO BY A NEW ARTIST:
Solidstar – “One In A Million”
20. MOST POPULAR NIGERIAN MUSIC VIDEO IN EUROPE:
JJC – “We Are Africans”
21. BEST DIRECTOR:
Clarence Peters
22. BEST EDITOR:
 Clarence Peters
23. BEST PRODUCER:
KENNIS MUSIC
24. BEST NEW DIRECTOR:
Frizzle – “Taka Sufe”